The band's crackling new clip premieres Monday (February 6) at 7:54 p.m. on MTV, with an exclusive interview to follow on MTV.com.
By James Montgomery
The Black Keys
Photo: MTV News
Long before the Black Keys scored a series of radio hits, won a grip of Grammys or even sold out Madison Square Garden (in 15 minutes), they were best known around their hometown of Akron, Ohio, as either the worst landscaping team in history, or the best brunch band on the planet. It sort of depended on the day of the week.
"When we first started the band, I was working in a restaurant, cooking, and we were mowing lawns, and occasionally we would play music at a brunch at a restaurant or something," drummer Patrick Carney laughed. "[And when we were] actually mowing lawns, most of them were residential property that was not very nice, so it was basically like mowing dirt fields filled up with 40-ounce bottles."
"You didn't even have to show up," frontman Dan Auerbach added.
And more often than not, they didn't ("We kind of got fired," Carney deadpanned), especially since they were usually logging miles in their van, playing gigs wherever they could find them. This routine basically continued unabated for nearly a decade, until the Keys broke through to the big time with 2010's Brothers album. And with the follow-up success of last year's "Gold on the Ceiling" video on MTV at 7:54 p.m., with a 30-minute interview to follow on MTV.com. The clip very much pays homage to the band's blue-collar roots, mostly by capturing them doing what they do best: playing live. It's a skill they honed by hammering out miles in that van, which is why all this talk about their past is oddly fitting; for a band that's accomplished so much, the Black Keys have truly never forgotten where they came from. Or how hard they worked to get to this point.
"That's how we started. I think people find that interesting about us, because it's not an overnight success. ... It's taken us 10 years to get to where we are, and it was a lot of hard work," Auerbach said. "I don't really know how we did it sometimes, you know? Because it was kind of crazy. We would drive for 12 hours to get paid 50 bucks, then drive back. It was just stupid sometimes."
"The first time we played New York, it was September 2002, and it was a big deal for us," Carney said. "So we drive eight-and-a-half hours from Akron to New York, open for an awful ska band in Brooklyn ... and we got 50 bucks. And drove straight back to Akron. It wasn't even enough money for gas."
But hey, at least it beat the brunch circuit.
Catch the world premiere of the Black Keys' "Gold on the Ceiling" video Monday (February 6) at 7:54 p.m. on MTV with an exclusive 30-minute interview to follow on MTV.com.
Source: http://www.mtv.com/news/articles/1678488/black-keys-gold-on-the-ceiling-music-video.jhtml
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